Develop Buyer Personas And Reach Your Target Audiences


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Develop Buyer Personas And Reach Your Target Audiences
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 553.89 MB | Duration: 0h 44m
When you clearly define your target audience, you can focus efforts and resources on the most valuable opportunities

What you'll learn
The basics of buyer personas
Collecting and compiling buyer persona data
How to analyze your buyer personas
Constructing your buyer personas
For any level of B2B marketers, entrepreneurs and small business owners who need help developing buyer personas and reach your target audiences
About the CourseThis buyer persona course guides you through the processes to uncover then define target audiences and develop persona profiles for more effective marketing. How well a business understands its prospects and customers has a very strong correlation to how successful it will be. Most of us would contend that we have a fairly solid picture of who our prospects and customers are. But how deep does your understanding go? Do others on your team have the same picture in mind? Are your marketing and sales efforts truly tailored to your prospects and customers? Buyer Personas help you address these questions and more.Marketing Pro Series combines proven marketing practices, frameworks and methodologies the experts at Launch Marketing have used to help hundreds of successful companies launch big ideas, introduce market-disrupting products and sustain recognized brands.Why This CourseThis isn’t just another online marketing course, it’s guided experiences led by senior-level marketing professionals. You’ll walk away with the strategy and plan you need to quickly execute content marketing that delivers next-level lead generation to meet your business goals.What’s IncludedThree on-demand sessions (30 to 45 minutes each) with corresponding exercises and templates covering:Introduction to buyer personasCollecting and compiling buyer persona dataConstructing your buyer personasPresented by Christa TuttleFounder and CEO of Launch Marketing and Marketing Pro Series, Christa has helped startups grow their marketing and align their sales and marketing teams. Launch Marketing has won numerous awards for client results, and Christa is an active leader supporting entrepreneurs.


Section 1: Develop Buyer Personas and Reach Your Target Audiences

Lecture 1 Welcome!

Lecture 2 An Introduction to Buyer Personas and their Purpose

Lecture 3 How to Collect Data and Conduct Research for Buyer Personas

Lecture 4 How to Analyze Your and Create Your Buyer Personas Part 1

Lecture 5 How to Analyze Your and Create Your Buyer Personas Part 2

Entrepreneurs, small business owners and marketers that needs help developing buyer personas and reach your target audiences


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